V&V is a place where technology meets design and design meets data – thus leading to the conceptualization of exceptional business strategies and a disruptive digital transformation.

V&V, a Google Partner agency, has experience of working with a diverse client list. We have worked with popular brands and provided them with a transformative digital experience. We have also been recognized on popular platforms.

Our strength lies in our crisp strategy, communicative content and excellent designs.

Determine Your Accomplishments
Have a clear understanding of the Digital Sales Funnel
Create buyer personas
Ascertain where to find users at all the stages of the sales funnel
Implement specific guidelines to reach your goals
Incorporate automation & personalization
Look for loopholes in your digital marketing strategy

One of the main reasons why digital marketing is so important for businesses is that it enables you to interact with the audience in real-time.

Digital marketing enables you to reach out to a global marketplace and interact with prospective customers to know what they are looking for. It also helps to reach out to more customers while spending lesser money than other traditional forms of advertising.

The USPs of digital marketing include marketing effectiveness, increased market efficiency, precise targeting, enhanced customer satisfaction & experience, increased customer retention, more revenues through personalization, increased cross-sell & up-sell rates and better ROI on investment.

SEO is important because the higher you rank in results pages, the more clicks and traffic will be generated to your website. And the traffic driven by SEO is organic i.e. you don’t need to pay for those visitors to get them to your website, unlike paid ads. SEO is cost-effective as well as improves user experience, making it more likely for customers to become repeat buyers.

In today’s current, hi-tech and informative era, there is an evolution of several new digital marketing trends and strategies. Brands and business should now adopt and utilize the latest ones in their marketing campaigns for more success in their efforts.

Listed below are the latest trends that brands may incorporate in their marketing strategies to meet the desired outcome:

Marketing Trends

• Lifecycle marketing
• Conversational marketing
• Insights-driven marketing
• Marketing technology
• Consumer privacy & KYC
• Digital transformation and marketing transformation

Social Media Marketing Trends

• The digital detox
• Communities on social media
• Micro and nano-influencers
• Alternative platforms
• Social media as customer service
• The continued growth of Stories

Video Marketing Trends

• Video personalization
• A data-first approach to video marketing
• Long-form videos
• 360-degree videos
• Integrating videos across the marketing funnel

Email Marketing Trends

• Mobile email marketing
• Email copy and design trends
• AI
• Trust in email marketing
• Data-driven email marketing